As the Managing Director of Berger Paints Bangladesh Ltd., I take pride in our company’s active contribution towards realizing the vision of a Smart Bangladesh. Under the visionary leadership of Prime Minister Sheikh Hasina, Bangladesh has made remarkable progress in becoming a digital country. Berger Paints is committed to being at the forefront of this transformation by embracing technology and sustainable practices within the paint industry.
Bangladesh’s journey towards becoming a digital nation has witnessed significant advancements in various sectors, driven by the government's efforts to improve the lives of its citizens through technology. Berger Paints Bangladesh, as a leading company, actively supports the development of a Smart Bangladesh ecosystem by utilizing technology to enhance efficiency and sustainability. We align ourselves with the four pillars of the ecosys- tem: Smart Citizen, Smart Government, Smart Society, and Smart Economy. Through public-private partnerships, Berger aims to contribute to national visions like Smart Bangladesh 2041. Our objectives align with the broader vision of achieving a truly smart Bangladesh.
Berger Paints actively promotes smart citizenship and sustainable practices in line with the vision of a Smart Bangla- desh. We offer eco-friendly products that prioritize the well-being of consumers and the environment. Our paint products include low VOC (Volatile Organic Compounds) and bio-fresh paints, which create healthier indoor environments while reducing environmental impact. We strictly adhere to guidelines for proper chemical waste management in our manufacturing processes, ensuring responsible disposal and minimizing environmental impact. Additionally, we have introduced the EMI (Equated Monthly Installment) facility, which benefits citizens by providing an affordable and convenient option to purchase premium paints. This initiative stimulates economic growth, promotes financial inclusivity, and aligns with the vision of a Digital Bangladesh.
In line with fostering a smart economy, Berger Paints has played a significant role in empowering over 150,000 stakeholders and securing nearly 55 percent of the local paint market share. We prioritize both the prosperity of our people and the preservation of our planet. Berger Fosroc Bangladesh, our subsidiary specializing in construction chemicals and solutions, has contributed significantly to the development of smart cities and buildings across the country. Their innovative products and technologies, such as high-performance admixtures and waterproofing solutions, enhance the efficiency, durability, and sustainability of infrastructure projects. For example, their involve- ment in the construction of Burj Khalifa, the world’s tallest building, demonstrates their expertise in ensuring the longevity and quality of iconic structures.
Berger Paints has also emphasized sustainability as an essential element for building smart societies. Our lead-safe, eco-friendly coatings and the introduction of “Breathe Easy Viracare," an anti-viral and anti-bacterial paint certified by Green Label Singapore, exemplify our commitment to environmental preservation. Moreover, through initiatives like developing tin containers for food-grade packing and establishing the Painters Training Institute (PTI) in partnership with the National Skill Development Authority (NSDA), we contribute to upskilling resources, creating smarter citizens, and opening doors to employment opportunities globally.
By integrating smart technology, the paint industry can meet the demands of an increasingly environmentally conscious market. Goals such as sustainable energy consumption, reduced carbon footprint, sustainable industrial- ization, combating climate change, and protecting terrestrial ecosystems, as outlined in the Sustainable Develop- ment Goals (SDGs), can be achieved through the adoption of sustainable practices, setting and meeting carbon footprint reduction targets, and promoting environmental awareness among customers.
Berger Paints also demonstrates social responsibility by using eco-friendly materials, reducing its carbon footprint, and supporting local communities through partnerships, event sponsorships, and charitable donations. Our partici- pation in programs like Utsho (Daycare for underprivileged Children) highlights our commitment to early childhood development, digital literacy, and social inclusion. Berger Paints regularly contributes to the welfare of children with special needs since the year 2009 religiously takes part in the following activations to demonstrate social responsi- bility and promote community development:
Scholarship for Berger Award for Students of Fine Art, University of Dhaka
To create a better future for the citizens of Bangladesh, we must proactively embrace emerging technologies and solutions while ensuring that our population is equipped to recognize and benefit from them. Berger Paints acknowl- edges its responsibility in using sustainable and eco-friendly materials, implementing proper chemical waste management, utilizing advanced technology in manufacturing and distribution, and raising awareness about the importance of indoor air quality. In a smart society, enlightened citizens prioritize low VOC and bio-fresh products, while forward-thinking governments encourage sustainable industrial practices. A smart economy values its resources and strives for global-standard competency. Therefore, adopting smart and sustainable approaches is crucial for the paints industry and aligns with our vision of a Smart Bangladesh.
In conclusion, Berger Paints Bangladesh is committed to the growth of a Smart Bangladesh by embracing technolo- gy and sustainability in the paint industry. We contribute to the ecosystem’s pillars, promote smart citizenship, offer eco-friendly products, support the development of smart cities, empower stakeholders, and foster social responsi- bility. By aligning our objectives with national visions and global sustainability goals, we pave the way for a brighter and smarter future for Bangladesh.
