Community Engagement: 'Force for Good' - Nestlé's unwavering commitment, was strongly felt in the face of the devastating floods in Bangladesh. Nestlé Bangladesh, as a Call of Duty, partnered with SAJIDA Foundation, a non-profit organization, to distribute essential food relief to over 10,000 flood-affected families in flood affected region.
In a remarkable show of solidarity, the employees contributed one day's gross salary to aid the distressed and marooned individuals, while the Company matched the amount to double the support. This extraordinary display of unity and compassion reflects the resilience of the people during this challenging time.
The partnership with SAJIDA Foundation speaks volumes about Nestlé's commitment to being a 'Force for Good' in natural disasters, making a meaningful impact on affected communities.
Sustainability Journey: In the journey towards 'Net Zero', plastic management has always been a challenge, especially in Bangladesh due to the lack of infrastructure and circular economy. Nestlé is addressing this by innovating and opting for practical solutions for sustainable packaging. They aim to achieve 100% recyclable and reusable packaging by 2027, while also reducing the use of virgin plastic.
To achieve plastic neutrality and create an inner ecosystem, Nestlé now collects its own packets from kiosks, which are mini outlets offering coffee, noodles, soup, and cereals. These collected packets will be recycled into tiles and souvenirs by a renowned recycler. This project will soon expand to retail outlets and superstores.
Recognition: The packaging innovation of NESCAFÉ's 1 gm limited edition showcases the regional highlights of Dhaka, Chattogram, Rajshahi, and other areas. This demonstrates the brand's commitment to both its heritage and modernity. By incorporating these regional elements into the packaging, NESCAFÉ aims to connect with consumers on a local level and create a sense of familiarity and pride. Nestlé is thrilled to announce that NESCAFÉ has received two "Commwards" at the Communication Summit 2024, organized by Bangladesh Brand Forum.
FCB Bitopi, the agency responsible for implementing limited edition NESCAFÉ's 1 gm packaging, has been awarded the GOLD award in the Packaging category and the BRONZE award in the Efficacy category. The packaging beautifully showcases the regional essence of Bangladesh, celebrating its unique flavors and cultural heritage.
This achievement is a celebration of the incredible journey our team has embarked on to connect with consumers and make a positive impact in their lives.
