Member Stories

SUPPORTING COMMUNITIES IN CRISIS: COCA-COLA BANGLADESH BEVERAGES'S (CCI BANGLADESH) COMMITMENT TO FLOOD RELIEF

By Admin November 9, 2024 FICCI Bulletin Special Edition

As a responsible corporate citizen, Coca-Cola Bangladesh Beverages, now as CCI Bangladesh, is deeply committed to aligning community efforts with sustainability goals. In response to the devastating floods that recently hit southeastern Bangladesh, the CCI Bangladesh team has taken swift and impactful action to support those affected.
 

The relief efforts began with CCI Bangladesh's distributors stepping in to provide safe drinking water to flood-affected communities. Building on this, CCI Bangladesh delivered the first installment of more than 80,000 bottles of Kinley Water-reaching flood-hit areas of Noakhali. This critical contribution is not just about immediate relief but also about ensuring access to safe drinking water, thereby helping to prevent waterborne diseases and ease the suffering of those affected by the floods.

CCI Bangladesh's commitment goes beyond immediate emergency response. CCI Bangladesh is dedicated to provid- ing long-term support through post-emergency relief and rehabilitation initiatives. To further this cause, CCI Bangla- desh launched a donation campaign where employees have the opportunity to contribute, with the company matching all donations. To date, this initiative has raised 1 million BDT, and the team remains committed to ensuring the effective use of these funds in recovery efforts.
 

These challenging times have truly underscored the strength and resilience of communities. CCI Bangladesh continues to monitor the impacted areas closely and is doing everything possible to support those in need. CCI Bangladesh believes that together, these challenges can be overcome, and heartfelt gratitude is extended to everyone who has come forward to contribute to the ongoing flood relief efforts across the country. By standing united, CCI Bangladesh aims to help rebuild lives and restore hope.