Singer Bangladesh Limited, the pioneer in the consumer durables industry in Bangladesh possesses 119 years of history in this country. With economic growth and the changing lifestyle of the customers; Singer Bangladesh is transforming to bring the most contemporary and global standards to the customers of Bangladesh while keeping customer-centricity at the core of its operations. The company is determined in pursuit of innovation, customer satisfac- tion, and sustainable economic growth.
The Consumer Durables Industry in Bangladesh market is at a crossroads. Looking into mature markets, we see that when GDP per capita exceeds the US$2,500 level, consumers start to invest in home appliances to improve their lifestyle. With a growing domestic market, rising middle class, rapid urbanization reaching 40% and projection of 60% by 2028, we are witnessing the evolution of more dual income nuclear families who are starting their lives for whom the consumer durables become a necessity, not a luxury.
Singer Bangladesh Limited revealed its biggest operational transformative initiatives, comprising of a series of transfor- mations, including a state-of-the-art manufacturing plant, one-of-its-kind Concept Store, and a workspace represent- ing the company's new vision. Singer Bangladesh aims to bring Koç Group and Arcelik's global expertise and standards to Bangladesh and enhance the consumer experience, reaffirming Singer Bangladesh's commitment to excellence.
As part of the initiatives, Singer Bangladesh is on the verge of commencing commercial production at the state-of-the-art Manufacturing Plant with an investment of US$78 million. Established in 135,000 sqm land at the Bangladesh Special Economic Zone (BSEZ) in Araihazar, Narayanganz, the new factory will create more than 4,000 employment opportunities and underscore the company's commitment to local manufacturing. Singer Bangladesh aims to reduce dependency on imports and foster a robust local supplier ecosystem by focusing on manufacturing over 90% of products locally. It will be a LEED Gold certified factory.
The new state-of-the-art Manufacturing Plant of Singer Bangladesh
As one of the biggest retailers in the country and to cater to the ever-evolving consumer demand, Singer Bangla- desh has launched 'Singer Beko Concept Stores'. The concept stores' design sets a new standard for retail spaces in Bangladesh, achieving monumental success by redefining traditional retail norms and meeting global standards for customer engagement and product presentation. The stores offer an immersive retail experience where consumers can experience the products of Singer and Beko brands firsthand before making a purchase. Singer Bangladesh will open more SINGER beko concept stores in major urban areas and adapt the same design language in retail stores across Bangladesh in 2024.
One-of-its-kind Singer Beko Concept Store
To cater to digitally connected customers, Singer Bangladesh has been the first mover to successfully deploy Omni Channel Marketing approach through www.singerbd.com.
Singer Bangladesh has also relocated its corporate headquarter to Gulshan 2, Dhaka. The new workspace encourag- es the employees in a agile way of working, teamwork, collaboration, creativity, and forward-thinking. The headquarter embodies Singer Bangladesh's progressive ethos, laying the groundwork for continued success.
World-class workspace of Singer Bangladesh
Singer Bangladesh's transformation started back in 2019 with the acquisition of the company by Arcelik. Now the company is at the peak of its transformation journey, which is enabled by the exceptional transformations in production, retail experience and working space.
Despite the ever-evolving market trend and concurrent political-economic challenges, the consumer durables industry demonstrated remarkable adaptability in driving innovation, adopting new challenges, and offering customers easy payment options to purchase big-ticket items. Moving forward, we must prioritize the development of a resilient and adaptable Consumer Durable industry in Bangladesh. At Singer Bangladesh, we are open to work together to ensure that the growth of the sector and the broader economy remains inclusive and resilient.
