Siam City Cement Public Company Limited from Thailand launched a groundbreaking product at a grand event held in Cox's Bazar, marking the beginning of a long-term green revolution. The product, INSEE ECO Plus+ cement, is the result of years of research by Siam City Cement PLC and is designed specifically for durable construction in coastal regions of Bangladesh.
This is the first cement of its kind in Bangladesh, providing a sustainable solution for the construction of buildings, cyclone shelters, bridges, dams, tunnels, and retaining walls. To introduce INSEE ECO Plus+ as an environmentally friendly, sustainable, and high-quality cement to local stakeholders, a special technical session was organized during the launching event. The session featured speeches by experts such as Mr. Petr Dobry and Dr. Wonchalerm Chalod- horn from Siam City Cement PLC, Thailand, as well as Mr. Mahmud Hasan, Chief Executive Officer and Managing Director of Siam City Cement (Bangladesh) Ltd. Additionally, Dr. Kanthasat Boontem, Director of Operations and Mr. GMG Mustafa, GM of Quality and Raw Materials, of INSEE Cement Factory also delivered brief addresses. The technical session saw participation from senior officials of INSEE Cement Bangladesh, including Commercial Director Mr. Mohammad Abu Sayeed.
During the event, speakers discussed how coastal structures deteriorate and become vulnerable due to the effects of salinity, chemical attacks etc. Guests also exchanged views on the challenges Bangladesh will face in the future due to global climate change and sustainable development. As solution to all these issues, Siam City Cement PLC, invented INSEE ECO Plus+ as its commitment to the sustainability ambition.
Special guest Professor Dr. Shameem Ahmed from the Department of Civil Engineering at Bangladesh University of Engineering and Technology (BUET) also addressed the launching event and the technical session. Lecturers from Chittagong University of Engineering and Technol- ogy (CUET), representatives from the Roads and Highways Department (RHD), the Bangladesh Water Development Board(BWDB) and the Local Government Engineering Department (LGED) joined in the discussions and Q&A sessions. Private sector engineers, expert consultants, and construction material traders also took part
in analyzing the necessity of this specialized cement in the construction industry. INSEE ECO Plus+, made from Thailand's own clinker, is expected to bring revolutionary changes to coastal construction in Bangladesh as per the experts.
INSEE is the only cement in Bangladesh that holds the internationally recognized Environmental Product Declaration (EPD) certificate. The INSEE Group of Thailand is the only group of companies worldwide that has ensured EPD certification for all its cements across various countries.
