At Unilever, their purpose is to Brighten Everyday Life for All. For over six decades, they have been an integral part of Bangladesh's growth journey and contributing towards a sustainable future for the country. In alignment with this mission, they harness the passion and dedication of their employees through Proyash - their employee volunteering platform, to uplift the community they serve in. The organisation inspires its employees to become agents of change, empowering them to dedicate up to five working days each year to community service initiatives. This platform not only drives community support but also fosters personal growth and fulfilment for employees.
In 2024, Unilever Bangladesh partnered with 4 organisations, positively impacting over 2,500 lives through the efforts of 69 passionate volunteers. Among these initiatives, the final one from 2024 was the Heart-to-Heart Market 2.0, an event that exemplifies the organisation's dedication to community wellbeing.
The Heart-to-Heart Market 2.0, held from 24-25 November 2024, was a follow-up of the highly successful first edition. Powered by 25 employee volunteers under the Proyash platform, the event transformed Unilever Bangladesh's corporate office into a vibrant marketplace. Thousands of pre-loved items, including clothing. books, and luxury goods, were donated and displayed for sale. This time, the spirit of volunteerism extended beyond employees, with children and siblings of the employees joining the initiative, gaining early exposure to the values of empathy and service.
Employees eagerly participated in the two-day event, purchasing items not only for their usefulness but also to support a greater cause. Each sale symbolised the collective spirit of generosity within the organisation. The proceeds, raised were directed to support children battling cancer, covering essential treatments and care throughout the coming year, under a partnership with Bangladesh Cancer Aid Trust (BANCAT), who operate a cancer care home called Alok Nibash to guide and support the children and their families.
The initiative concluded with a heartwarming day at Alok Nibash, where volunteers spent quality time with young cancer patients under BANCAT's care. The day was filled with conversations, painting sessions, and a shared meal The children's resilience and infectious joy left an indelible mark on the volunteers, reinforcing the powerful impact of community engagement.
Heart-to-Heart Market 2.0 stands as a testament to Unilever Bangladesh's unwavering belief in the power of collective action. By empowering employees to embrace volunteerism, the company is not only contributing to a sustainable future for Bangladesh but also enriching the journey of each employee with purpose and meaning Initiatives like these continue to build a stronger, more compassionate community-one heart at a time.
