In today's information-driven world, the demand for timely and relevant content is insatiable. Whether it is breaking news, government policies, consumer products, entertainment, or technological innovations, people want access to information when they need it. Digital technologies, particularly mobile phones and OTT (over-the-top) platforms, have revolutionized how we consume information. Flexibility and convenience now define how we engage with content, pushing the boundaries of traditional media consumption.
Mobile phones have overtaken traditional TV sets as the go-to medium for news, entertainment, education and all sorts of information. For younger generations like Gen Z, mobile internet access is no longer a luxury, it is a necessity. Limiting or blocking access to internet-based TV services not only disrupts their primary source of information but also hinders their ability to participate meaningfully in society and make informed decisions. For the youth, unrestricted access to information is not just convenient; it's essential for personal growth, learning, and contributing to future innovations.
There was a time when linear TV, also known as traditional or scheduled programming, dominated the media landscape. Programs were broadcast according to a fixed schedule, requiring viewers to tune in at specific times. Content was transmitted via cable, satellite, or terrestrial networks, offering little flexibility to the viewer. With the rise of digital technologies, viewing habits have evolved. Watching television through internet-based OTT platforms has transformed how audiences consume media. Unlike traditional TV, internet TV allows viewers to watch content anytime and anywhere, even on the go, as long as they have an internet connection.
At the heart of this transformation 
is streaming technology. Whether it's a smartphone, tablet, or smart TV, viewers can stream content over the internet, bypassing traditional cable and satellite channels. This is especial- ly relevant in Bangladesh, where the OTT market is set to reach USD 238.90 million in 2024, with an annual growth rate of 10.80% expected through 2029. The growth underscores the increasing reliance on OTT platforms for news, entertainment, and educational content.
Source: OTT Video - Bangladesh
Mobile phones offer unprecedented access to real-time news, educational resources, and entertainment, making them the preferred choice for a growing majority. Unrestricted access to internet TV on mobile devices plays a key role in creating a technology-driven, knowledge-based society. To fully capitalize on this shift, we need supportive policies and regulations that enable the potential of internet TV to drive a more informed and empowered society. A significant trend has emerged as many viewers, particularly younger demographics, are "cutting the cord", and moving away from traditional TV towards mobile viewing options.
As the industry adapts to these changes, the future of entertainment needs to be diligent, inclusive, and tailored to individual tastes. International OTT platforms like Netflix, Prime Video, and Hulu entered Bangladesh long before. Today, local platforms like Toffee, are changing how people consume entertainment, allowing them to watch their favorite content on-the-go or at home.
However, at a time when the world has embraced TV on mobile phones, Bangladesh decided to delink TV from OTT platforms, proving to be counterproductive for the viewers. The lack of legal framework and regulations in the country has led to the suspension of this service, depriving viewers of their right to access information and entertainment through their preferred medium. The unethical action by vested groups to stop linear TV channels on OTT platforms forces consumers back to outdated and more expensive methods of accessing television. Viewers now all over again have to suffer from the monopolistic and politicized nature of the cable providers and DTH service providers.
Fundamental rights, 
economic implications, and global market dynamics all are compelling reasons to reconsider the decision of discontinuing linear TV on OTT. People must have the freedom to choose how they consume media and access information. To ensure unbiased viewing, it is crucial for the interim government to reform the legal landscape and regulate linear TV on OTT platforms. This will not only provide people with more options but also foster innovation and competition in the media industry, ultimately benefiting the end users. As streaming services and online platforms have taken center stage, it seems as though TV is not a necessity anymore. By embracing this shift, we can build trust, foster collaboration, and empower citizens to make informed decisions that shape their communities and the world around them.
