As Bangladesh's economy surges forward, the Fast-Moving Consumer Goods (FMCG) sector is witnessing unprece- dented growth. In many ways, it is the power of digital innovation that is creating the space for accelerated growth of the FMCG sector. In this context, there are plenty of best practices from innovation led digital telcos like Robi that can help the FMCGs. We believe the following experiences from Robi can offer excellent models for the FMCG sector to adopt and thrive.
Customer 360: Harnessing Data for Enhanced Customer Insights
Telecom companies like Robi generate vast amounts of data through various touchpoints-calls, SMS, app interac- tions, and more. As a data driven company, Robi connects all these customer footprints for unique and comprehensive view of customer. This helps in mining customer insights for action in order to stimulate growth of the business. FMCG sector can readily benefit from such insights through a secured well regulated collaboration framework that adheres to our national privacy and security policy and legal compliance.
Location based Greetings from Robi: Personalized Engagement During Key Events
During Eid-ul-Fitr, Robi sent location-specific greetings to Eid travelers. This personalized Eid greetings added to the festive mood of the occasion for our customers. This innovative approach to strengthening customer engagement offers a unique model for the FMCG sector to redesign their approach to customer engagement as they undergo digital transformation of their business model. They can reach out to customers at right time and right location with right product or offer leveraging such capabilities.
Measuring Share of Brand Visibility using Al
Through computer vision-based solutions, Robi has developed a solution that evaluates share of brand visibility of the trade materials, providing a comprehensive view of market presence. This automated evaluation process can help FMCG leaders gain valuable insights into their trade material deployment and market positioning, driving more informed decision-making and strategic planning. This clearly shows how innovative digital approach from a leading Telco like Robi can support the FMCG sector to deploy efficient models for determining their investment for trade promotion in the market.
In the advent of the fourth industrial revolution, industries across the spectrum is fast tracking adoption of innovative digital technologies to remain relevant in the fast evolving market. This is necessitating a rethink in every aspect of life. FMCG being a key partner in everyone's daily life is very much at the forefront of this transformation process. Therefore, there is massive collaboration opportunities for the FMCG companies to work with digital telcos. We believe Robi's expertise as outlined here offers a unique proposition to kick start this collaboration.
