At Unilever, we believe oral hygiene is essential for people of all ages. Pepsodent is committed to unleashing the power of healthy smiles by working to eradicate oral disease through education, awareness, and access to quality dental care.
For more than 25 years, Pepsodent has partnered with the Bangladesh Dental Society (BDS) to foster better oral health nationwide, working tirelessly to bridge gaps in access to oral health, improve brushing habits, and deliver preventive care. The Free Dental Camp builds on this enduring mission, reaching more than 824,000 people this year across the country with essential services and awareness.
A Legacy Rooted in Purpose
According to World Health Organisation (WHO), one in every two people worldwide are affected by oral diseases. For Bangladesh the risk is even higher due to limited dental access and rural challenges. Poor oral health not only threatens smiles but also heightens the risk of other illnesses and lowers self-esteem.
Since the 1990s, Pepsodent has been trying to address these gaps with pioneering initiatives-from the Dentibus mobile dental chamber launched in 1998 to the "Little Brush, Big Brush" school programme and Free Dental Camps in partnership with BDS.
Over time, Free Dental Camps have emerged as one of the most impactful ways to extend oral care. By bringing certified dentists directly into communities, schools, and universities, Pepsodent ensures that preventive care becomes a lived reality rather than a distant ideal. Cumulatively, the initiative reached more than 1.8 million people in 2023 and 2024, making it one of the largest oral health outreach programmes in Bangladesh. At the heart of the initiative is partnership with BDS. The collaboration with BDS-certified dentists ensures clinical rigor, credibility, and professional accountability.
Free Dental Camp 2025
Pepsodent reached over 824,000 people nationwide, edging close to its 1-million target through the Pepsodent Free Dental Camp 2025. Across 855 camps, more than 3,037 BDS-certified dentists provided free check-ups, consultations, and toothpaste samples to encourage better brushing habits. The initiative deliberately balanced urban (40.5%) and rural (59.5%) populations across the country, ensuring inclusivity and accessibility.
To ensure impact across all age groups, the campaign engaged people at multiple touchpoints including school, colleges and universities. This layered approach reflects Pepsodent's belief that good oral health begins early and continues across life stages. By reaching both children and adults, the programme builds healthier habits across communities.
Towards a Healthier Bangladesh
As part of Unilever's Growth Action Plan (GAP), this initiative reflects the company's enduring purpose of "Brightening Everyday Life for All." Through Pepsodent, UBL continues to turn its purpose into action by helping families across the nation build confidence through healthier smiles and better everyday hygiene.
