Xiaomi Bangladesh: Making its Mark in the Local Smartphone Scene

Fortune 500 company Xiaomi is one of the leading technology companies in the world. Xiaomi officially launched its operations in the Bangladeshi market on July 17 2018. Since then, Xiaomi has come a long way in the Bangladeshi market, with its unique and innovative fan-centric business model disrupting the smartphone industry in Bangladesh.

 

After its inception in the market, within one of the shortest periods, Xiaomi Bangladesh embarked on its 'Make in Bangladesh' journey by launching a new smartphone manufacturing plant in the country on October 21, 2021. This mammoth initiative was financed through Foreign Direct Investment and is expected to create more than 1,000 local high-precision technical jobs.

 

Xiaomi has quickly won the trust and heart of Bangladeshi Xiaomi Fans through selling market-fit products at honest pricing and providing excellent after-sales services. Recently Xiaomi has launched twelve new full-pledged service points. With these new twelve service points, Xiaomi has established 35 service centres in Bangladesh, enabling the company to increase its service network coverage by 85%. In recognition of its robust after-sales services, RedQuanta, a leading consumer intelligence firm, announced that Xiaomi was "the best brand" in terms of after-sales services in Bangladesh for four consecutive quarters. Being a fan-centric company, Xiaomi was awarded one of the "Most Loved Brands of Bangladesh" by Bangladesh Brand Forum (BBF). Xiaomi's core team consists of top local talents, and it is one of the only few tech multinationals with 100% local resources.

 

The global smartphone giant is also investing heavily in a new retail strategy to grow and expand its sales network in Bangladesh. Now Xiaomi has over 270+ Authorised Xiaomi Stores, 450+ Xiaomi preferred partner stores and 5000+ retailers across Bangladesh. More than 2,000 highly skilled individuals are working for the brand now across the country.

 

Fans are at the core of Xiaomi's business as Xiaomi is a fan-centric company. Xiaomi’s Community currently has over 450,000 registered users in Bangladesh. Xiaomi Fans ensure the word-of-mouth promotion of the products as they have used them and can vouch for the quality and user experience. This organic reach enables the company to reduce costs in advertisements. Xiaomi has organised several online and offline activities for the community, i.e. competitions, providing platforms for sharing experiences via posts, user experience gathering sessions etc. Xiaomi also has official Xiaomi Fan Clubs in Dhaka and Chattogram. It plans to have Xiaomi Fan Clubs in a few of the major cities in Bangladesh in the future.

 

Xiaomi Bangladesh believes that a country can thrive when its people are taken care of properly. For this reason, Xiaomi Bangladesh has come forward for the people of Bangladesh in many ways. During the initial outbreak of the COVID-19 pandemic in 2020, Xiaomi Bangladesh donated to the government of Bangladesh and provided household essentials to the impoverished and masks for frontline healthcare professionals. Xiaomi also collaborated with Jaago Foundation to provide 500 deprived families with food staples and Eid supplies to share the joy of Eid with them during the Holy month of Ramadan in 2021.

Ziauddin Chowdhury, Country Manager of Xiaomi Bangladesh, said,

"Our journey in Bangladesh has been full of achievements and milestones till now. We want to express our gratitude to our stakeholders, particularly our loyal Xiaomi fans. Xiaomi Bangladesh will have more surprises to offer our fans as our 'Make in Bangladesh' plans come to fruition soon."

 

Globally, Xiaomi was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi's focus remains on manufacturing consumer electronics and smart devices connected by an IoT platform at its core.

 

Xiaomi is now one of the world’s leading smartphone companies. The company has established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions worldwide. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.